Competitive Environment

Competitors are a significant and important component of every market and no marketing strategy can ignore them. Our service includes analyses of:

1. The competitive landscape
2. Which companies are active within the market
3. Which companies are the major players
4. Who are the specialists that focus on the business
5. Which companies are important but minor players in the business
6. Recent entrants to the market
7. Segments of the market serviced by each competitor
8. Product and service profiles of suppliers
9. Claimed product or service advantages
10. Distribution channels used
11. Partners
12. Key information on each competitor (geographical coverage, locations of head offices, production plants and sales offices, staff numbers)
13. Growth history within the business
14. Financial performance of suppliers
15. Nature of the competitive environment (stable, change or rapid change)
16. Pricing