BRG

Customer Analysis

Customer analysis is a core component of marketing strategy. It is designed to identify customer requirements from suppliers in terms of products, services and support. It can also show the visibility of suppliers in the marketplace and perceptions of suppliers in terms of how well they meet their customers' requirements.

The key components of BRG Customer Analysis are:

  1. Composition and structure of decision making unit
  2. Analysis of buying processes and decision making
  3. Analysis of suppliers within target markets
  4. Methods of indentifiying and evaluating suppliers
  5. Analysis of customer expectations from suppliers
  6. Customer satisfaction research
  7. Measurement of customer loyalty
  8. Pricing research
  9. Analysis of reasons for lost business